EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP SA CEO’s message to staff on the passing of Tata Nelson Mandela

As we are all aware, the great man and global icon, Nelson Mandela has passed on. Let’s take the time to reflect on what this wonderful human being has done for humanity.


EXP announces exciting changes for 2014

A plan that has been brewing in the executive boardrooms of EXP SA is about to be revealed. And as any respectable brew master would know, the real test lies in the tasting thereof.


EXP South Africa shortlisted for eight Sport Industry Awards 2014

For the fourth year running, EXP Agency has been shortlisted as a Sports Agency of the Year finalist for the 2014 Discovery Sports Industry Awards. This nomination comes after a rigorous adjudication process where EXP was one of five agencies shortlisted from a record number of entries by the Sports Industry panel of judges.



On Monday 28th October Absa in conjunction with Absa Premiership club Mamelodi Sundowns held a Fan Day at the TUT Main Campus in Pretoria West.


Woolcock and Kleinhans claim MTN Ride Crater Cruise titles as overall Series winners are crowned at season final

Waylon Woolcock (RE:CM) proved by winning the MTN Ride Crater Cruise on Saturday 12th October that patience and persistence pays.


Our Beer. Our Braai. Castle Lager Come Together To Break World Record

On Tuesday 24th of September South Africa celebrated Heritage Day and Castle Lager played their part as they hosted several events around the country to mark the occasion and in doing so ensured that history was made.  


Sasol takes the first steps to contributing to South Africa’s football development plan

On Wednesday, Sasol continued its long standing support for South African football by becoming the first corporate sponsor of the South African Football Association Development Agency (SDA) for the next three years.


EXP makes R&R and BWB happen for The NBA

August 22 to September 01 was a period of much activity for the National Basketball Association (NBA) in Johannesburg, which participated in this year’s Sprite Uncontainable Hip Hop Festival in Soweto through a three-a-side basketball tournament (Rhythm and Rims), on the 25th and also hosted Basketball without Borders (BWB) from August 29 to the first of September.


MTN8 Last Journo Standing competition underway

The annual MTN8 Last Journo Standing competition opened the battle grounds for football journalists to challenge each other in a stimulating football trivia competition to identify t6he 2013 Last Journo Standing.


Captain My Captain

Absa launched a new campaign called ‘Captain my Captain’ aimed at identifying football’s most loyal and dedicated people. Supporters will be asked to nominate individuals in their society or community who go above and beyond the ordinary for the love of the game.


Absa Celebrate Nelson Mandela Sports & Culture Day

Saturday 17th August proved to be a milestone in South African sport & culture as Government rallied together to bring the South African football Legend, Bafana Bafana, the Springboks and several outstanding musical artists to celebrate the Father of our Nation - Nelson Mandela.



MTN South Africa and the Premier Soccer League (PSL) recently launched the 2013/14 edition of the most lucrative cup competition in the continent. The MTN8 Wafa Wafa tournament sees the top eight 2012/2013 season finishers embark on a quest to claim the now famous R8 million winner-takes-all prize.


BWB Africa returns to SA

Basketball without Borders (BWB) Africa returns to Johannesburg, South Africa for the tenth time in the past 11 years, it was announced recently by the National Basketball Association (NBA) and the International Basketball Federation (FIBA). The camp that brings together 60 of the top young players 18 and under from across Africa, is the NBA and FIBA’s global basketball development programme and community outreach programme.


EXP helps in successful CASTLE Lager FC Barcelona announcement

From July 25 to 27, EXP once again proved why it is a top agency when it played a major role in the announcement of the partnership between FC Barcelona and CASTLE Lager that took place in Barcelona, Spain, at the team’s home ground Camp Nou.


Top Musos enter MTN 8 Last Muso Standing Competition

MTN South Africa unveiled the MTN8 Last Muso Standing, a competition that allows 8 Local Musicians to compete for the Ultimate bragging right.


Sasol League Players Boost Students Team

The University Sports South Africa (USSA) team that was announced this week to take part in the World Student Games in Russia next month is dominated by players plying their trade in the Sasol League.


Brazil treat the Maracana to a feast of football

The FIFA Confederations Cup drew to a close last night as hosts Brazil produced a resounding display to beat current World Cup Champions Spain 3-0 in the spectacular Maracana Stadium to lift their 3rd Confederations Cup title in a row.


Sasol, SAFA pen four year deal to empower women’s football

On Monday, 24 June 2013, Sasol and the South African Football Association (SAFA) concluded a deal that will see Sasol stay on board as the headline sponsor of the senior national women’s football team (Banyana Banyana) and the Sasol League which is the country’s premium women’s football league.


Team Absa 2013: a look into the team's journey at the 2013 Absa Cape Epic

This is a video portraying Team Absa and their 2013 Absa Cape Epic experience from their eyes using a GoPro! This magnificent video takes you behind the scenes of one of the greatest Mountain Bike Races in the world!


Bafana Suffer Damaging Defeat To Ethiopia

Bafana Bafana's hopes of participating at the 2014 World Cup in Brazil are over as South Africa crashed to a 2-1 defeat away to Ethiopia at the National Stadium in Addis Ababa on Sunday.


Bafana Bafana Keep World Cup Hopes Alive

South Africa recorded a convincing 3-0 victory over the Central African Republic away at the Stade Omnisports Ahmadou-Ahidjo in Yaounde, Cameroon, in their 2014 FIFA World Cup qualifier.


EXP amplifies Castle as the title sponsor of the 2013 COSAFA CUP

The biggest soccer tournament in Southern Africa, the COSAFA Cup, is back on the football calendar! After a four-year hiatus, the 2013 edition of the COSAFA Cup will be hosted in Zambia next month with Castle Lager as the title sponsor.


EXP Delivers another KIWI Pack Collection Programme

Not only does EXP South Africa manage a hugely successful sponsorship division, but we also implement impressive smaller scale brand activations, such as the one done for KIWI- the iconic shoe polish brand- on behalf of SC Johnson South Africa.


EXP puts together memorable brand experience at the MTN SuperSport Shootout as former Bafana captain takes 2013 title

EXP agency produced another memorable and successful MTN SuperSport Shootout showcasing the MTN brand all around the beautiful Zimbali Coastal Resort, Fairmount in Ballito, over the weekend of 31 May to 2 June 2013. 


MTN Lions To Test Their Strength Against The Samoans

Fresh from a thrilling victory to clinch the 2013 Vodacom Cup last week, the MTN Lions return to action against Samoa on Saturday, 01st June at Ellis Park Stadium (3pm kick-off) in what is expected to be an exciting encounter in the latest instalment of the Lions Challenge.


MTN8 WAFA WAFA - A a great story in the making

As every football lover may know, MTN are the sponsors of Africa’s richest cup tournament, the MTN8 Wafa Wafa. This is an exciting sponsorship not only because the top8 teams from the previous season battle it out for the coveted R8 million prize. So which teams have managed to claim their spot?


EXP delivers R 25 million PR Campaign

For the second year in a row, EXP has exceeded expectations for the Tropika Island of Treasure PR campaign by delivering R 25 million in editorial coverage! Conceptualised and produced by Stimulii, Tropika Island of Treasure is a reality TV show that takes 7 celebrities and 7 public players (who enter the show via an on-pack promotion) to an exotic island location where they must compete in daily challenges to stay on the island another day and stand the chance to win the ultimate R 1 million prize!


Team MTN Qhubeka shines in Europe - First African pro-cycling teams continues to write cycling history abroad

Team MTN Qhubeka continued their impressive showing on the International Cycling Arena in Europe after team captain Gerald Ciolek’s sixth place finish including a third stage victory in the Bayern Rundfahrt race which ended on Sunday, 26th May 2013


Khune scoops major prizes at PSL end of season awards

The PSL end of season awards extravaganza was held at the Lyric Theatre at Gold Reef City on Sunday evening. The who’s who of South African football gathered to celebrate a superb 2012/2013 football season and to pay tribute to the clubs and individuals who excelled throughout the campaign.


EXP attends the Event Marketing Summit in Chicago

As leaders in experiential marketing, EXP sent four delegates to attend the Event Marketing Summit held in Chicago, Illinois, in May 2013. Michael Masson (Creative & Strategy Director), Mark Rowles (Head of Strategy), James Maclachlan (Operations Manager) and Seseki Itsweng (Account Director) joined 1000 of the world’s top marketing professionals for three days of valuable learning, training and networking.


MTN SAMA 19 Delivered Successfully by EXP once again

The MTN SAMA Awards is South Africa’s longest standing and most recognized event paying tribute to the accomplishments of performing and recording music artist in the country. Now in its 19th year, for MTN, this year also marked the 10th year that MTN sponsors the glittering event – and milestone being celebrated by both the industry and MTN stakeholders alike.


Mosimane & Ng'ambi Win Absa Premiership Coach & Player of Quarter 4

Pitso Mosimane, who led a revitalised Mamelodi Sundowns outfit, and Platinum Stars midfielder Robert Ng’ambi have been named as the Absa Premiership Coach and Player of Quarter 4 respectively and both walk away with R15 000 for their efforts.


EXP South Africa wins two at Virgin Active Sport Industry Awards

At the star-studded Virgin Active Sport Industry Awards held at Emperors Palace in Johannesburg on Thursday 8 February 2013, EXP South Africa scooped two awards alongside clients Absa and MTN.


Castle Super Fan Camp: The build-up to AFCON

MonteCasino in Fourways was ablaze with the palpable excitement of Bafana Bafana fans during the three-day Castle Lager SuperFan Camp that took place from 17-20 January, in the build-up to the African Cup of Nations (AFCON) 2013.