EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP makes R&R and BWB happen for The NBA

August 22 to September 01 was a period of much activity for the National Basketball Association (NBA) in Johannesburg, which participated in this year’s Sprite Uncontainable Hip Hop Festival in Soweto through a three-a-side basketball tournament (Rhythm and Rims), on the 25th and also hosted Basketball without Borders (BWB) from August 29 to the first of September.

EXP was on hand to ensure that both events enjoyed as much positive media exposure as possible and was also on hand to assist with other media related and logistical requirements.

On August 22, the Atlanta Hawkes’ Sky Squad arrived in South Africa as special guests at both Rhythm and Rims and BWB.
In the run-up to the first event in Soweto on the 25th, the Sky Squad was engaged in numerous media engagements with some of the country’s leading media houses.

The engagements included appearances on eTV’s Sunrise breakfast show and the set of ANN7 24 hour news channel. Radio interviews included Metro FM, 5FM and YFM.

On the day of the Sprite Uncontainable Hip Hop Festival, after entertaining crowds with their amazing acrobatic dunking skills, the Sky Squad enjoyed some airtime with the likes of Channel O, V Entertainment, ANN7, Soweto Magazine and YFM.

Also present at the event was 11-year NBA veteran Cedric Ceballos, who also afforded YFM and ANN7 interviews opportunities and interacted with players that took part in the basketball challenge as well as patrons at the festival.

Rhythm and Rims was a preamble of sorts to one of the NBA’s flagship annual events on the continent: Basketball without Boarders Africa, which was Co-hosted at the King Edward VII School and St. John’s College in Johannesburg, South Africa from August 29 to September 01.

This year BWB Africa returned to South Africa for the 10th time and saw NBA Players and Coaches mentor the top 60 under 18 basketball talent from across the continent and also participate in extensive community outreach initiatives.
 Through BWB, South Africa was graced with the presence of NBA Global Ambassador and NBA legend Dikembe Mutombo and fellow DRC native Bismack Biyombo (Charlotte Bobcats); Chicago Bulls’ Luol Deng (South Sudan); Al Horford (Atlanta Hawks), Kyrie Irving (Cleveland Cavaliers), and Oklahoma City Thunder teammates Serge Ibaka (Congo), Thabo Sefolosha and Hasheem Thabeet (Tanzania) as camp coaches as well as WNBA Legend Clarisse Machanguana.

As part of the daily camp schedule, participants also took part in life-skills seminars in partnership with Hoops 4 Hope and UNICEF on a range of topics such as leadership, character development, gender equity and HIV/AIDS prevention and education. 

This year’s camp was once again directed by Toronto Raptors’ General Manager Masai Ujiri. NBA Deputy Commissioner Adam Silver was also in attendance, which was also coincidentally his first visit to Africa.

The coaching staff at BWB Africa 2013 comprised of assistant coaches BJ Johnson (Houston Rockets), Monty Williams (New Orleans Pelicans) and former NBA head coaches Lionel Hollins and Nate McMillan. Athletic trainer Casey Smith (Dallas Mavericks) round out the coaching staff.

BWB Africa 2013 came with much hype because it also coincided with the announcement of the NBA’s broadcast partnership with SuperSport, which was announced on Thursday Night Live with Marawa. The programme is arguably the biggest television sport show in Southern Africa and was the perfect platform to announce the partnership and having Adam Silver, Amadou Gallo Fall, Dikembe Mutombo, Kyrie Irving and Thabo Sefolosha live in studio for the first 30 minutes of the show, was great positioning both for the NBA brand and the announcement.
In addition to this major announcement, EXP facilitated numerous interviews wit NBA executives, legends, coaches and players on print, online and broadcast platforms. 

On August 28 an exclusive roundtable discussion with four journalists from City Press, Sunday Times and Financial Mail respectively was hosted with Adam Silver and Amadou Gallo Fall, in which the NBA’s strategy both globally and on the continent was discussed.

The first day of BWB featured a press conference that also attracted numerous media from South Africa and a few from across the Africa region. 24 media from 22 media organizations attended and conducted more than 60 interviews in the space of three hours.
EXP was on hand to make sure that all interviews were conducted effectively and transitions between different interviews on various platforms were done efficiently.
Additional on-site interviews were conducted on-site and in studio at various radio and television stations like eTV, SABC, DSTV and ANN7 on the second and third day of the camp and were all facilitated by the EXP PR team. 

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