EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP SA wins Adfocus Specialist Agency of the Year for the second time in a row!

The AdFocus 2012 winners were announced last night, Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of EXP.


Maritzburg United Fan Day

EXP manage and run the Absa Premiership on behalf of Absa, as a result we are tasked to produce innovative experiences for supporters of the beautiful game. EXP came up with the idea of hosting a Fan Day experience, where supporters of all the Absa Premiership teams can enjoy a day spent with their heroes with loads of fun activities and prizes.


EXP South Africa nominated for Sport Agency of the Year and five others - Virgin Active Sport Industry Awards 2013

EXP South Africa has been shortlisted for the Sport Agency of the Year for the third year running after a rigorous judging process was concluded by the Virgin Active Sport Industry Awards last week. 


Trudon Corporate Social Investment (CSI) unveil a sponsorship of a digital innovation centre

On Tuesday the 18th of October, EXP joined forces with Trudon Corporate Social Investment (CSI) to unveil a sponsorship of a digital innovation centre at Kwena Molapo High School in Lanseria. The High School was adopted by Trudon as is the first school in this project to be equipped with a digital learning environment. 


EXP assists in making the larger-than-life MTN Festival a reality

South Africa’s agency leader in experiential and sponsorship marketing, EXP, recently assisted in the bringing to life of one of Johannesburg’s best loved “Bigger is Better” festivals – the MTN Festival, held at Montecasino from the 31st August – 14 October 2012.


EXP wraps up The MTN8 2012

Over two months of brainstorming, project planning, demanding traveling schedules and putting in long hours by EXP staffers, it all came to an end through a spectacular and memorable 2012 MTN8 last Saturday.


Introducing Team Absa 2013

The 10th edition of the Absa Cape Epic, hailed as the world’s toughest mountain bike stage race, is now only five months away… Absa, proud title sponsor of the Absa Cape Epic for the eighth consecutive year, excitedly announced its rider team for the 2013 edition of the race at a press conference in Sandton on 9 October 2012.


EXP and MTN Qhubeka win a Silver at the 34th Annual Loerie Awards

Leading experiential and sponsorship marketing agency, EXP, recently won a Silver Loerie Award at the prestigious 34th annual Loerie Awards event held on the 22 – 23 September 2012 at the Cape Town International Convention Centre.  


Bafana Bafana Stars Visit Rustenburg Plaza Absa Branch

EXP currently manage the Bafana Bafana sponsorship on behalf of Absa and were tasked to come up with a concept to bring the sponsorship closer to Absa clients. We came up with the branch visit, affording Absa clients an exclusive, once in a lifetime experience of interacting with their national team heroes.


Shaun Bartlett appointed the Tournament Ambassador for the 2012 Nestlé MILO Champions Tournament

Johannesburg,  25 May 2012 – Former Bafana Bafana striker, Shaun Bartlett aged 39, has been appointed by Nestlé MILO as the Tournament Ambassador for the 2012 Nestlé MILO Champions Tournament.


Absa Premiership Trophy Parade at Absa Offices

Absa Premiership Champions Orlando Pirates paid a visit to the Absa Towers in Johannesburg to interact with Absa staff and to celebrate their status as the newly crowned league winners.


Absa Premiership Final

On Saturday 19th May at Moses Mabhida Stadium, Orlando Pirates retained the Absa Premiership title on a dramatic day of league action. 


MTN signs sponsorship deal with the METRO FM Sport Centre

MTN South Africa and METRO FM today announced a new partnership that sees MTN as the new sponsor of the METRO FM Sports Centre hosted by Robert Marawa. The leading telecommunications brand and trend-setting radio station also announced a listener competition to rename the sports show.


Absa Spaces For Sport & Santos FC partake in a coaching clinic

Local Cape Town outfit Santos took time out of their busy schedule to pay a visit to the Absa Spaces for Sport Centre in Gansbaai to partake in a coaching clinic with local youngsters from the surrounding communities.


MTN Lions Bros vs. Pros Competition

For the past 8 weeks, rugby fans have been battling it out for their chance to fill the boots of an MTN Lions’ player and book their spot on the MTN Lions Tour of New Zealand.


The Absa Cape Epic in Review

EXP South Africa delivered yet another successful sponsorship activation on behalf of Absa- the Absa Cape Epic. The project involved a number of key activities such as supplier and stakeholder management, Absa business unit liaison, relationship management with event right’s holders, client service, branding and operations, and PR and media management.


Team Absa 2012 gear up for Absa Cape Epic

With just over one week to go to the toughest mountain bike stage race in the world, Team Absa 2012 is leaving nothing to chance in making final preparations for the 2012 Absa Cape Epic.


EXP South Africa scoops Sport Agency of the Year Award for the second year in a row

Specialist marketing agency, EXP South Africa, added three new awards to its trophy cabinet when it was announced as the Sport Agency of the Year for the second year in a row at the Virgin Active Sport Industry Awards at Emperor’s Place on 23 February.


NBA Royal Bafokeng basketball coaches selected to attend U.S. state department’s basketball exchange program in Washington, D.C.

The U.S. Department of State’s Bureau of Educational and Cultural Affairs has invited basketball coaches Junior Mmoloke and Tumi Ramocha, to be part of a South African delegation participating in a basketball Sports Visitor Exchange Program, taking place March 8-19, 2012, in Washington, D.C.


MTN Lions open battle ground for super fan competition

MTN South Africa today launched the MTN Lions Bros vs. Pros competition 2012 Super Rugby season. This season, the battle is not amongst the teams alone. What better way for rugby fans to experience firsthand what it feels like to be a Pro?