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MTN signs sponsorship deal with the METRO FM Sport Centre

MTN South Africa and METRO FM today announced a new partnership that sees MTN as the new sponsor of the METRO FM Sports Centre hosted by Robert Marawa. The leading telecommunications brand and trend-setting radio station also announced a listener competition to rename the sports show.

“The sponsorship is a perfect fit for us as a brand that is passionate about sports and associated with various sporting codes including football, cycling and rugby,” says Serame Taukobong, Chief Marketing Officer at MTN SA. “We acknowledge the importance of radio and therefore it is innate that we look at platforms that can sustain our presence, but also our commitment to connecting fans with their passion for sport.

The METRO FM Sports Centre has established itself as one of the leading sports shows in the country which covers a diverse range of sporting codes and connects fans with the latest developments on and off the playing field.”

“METRO FM is pleased and proud to be associated with MTN South Africa through this sponsorship, we are confident that this partnership will help to deliver quality programming associated with METRO FM sports show presented by Robert Marawa. We are opening a new page that will inspire all South Africans and further confirm METRO FM as leading radio brand  that seeks to entertain, inform and educate through quality programming”,  says Martin Vilakazi, METRO FM Station Manager.
The METRO FM Sports Centre is hosted by respected radio anchor Robert Marawa and has won an MTN Radio Award in 2010, 2011 and 2012 for the best Sports Show in a commercial radio station category.

Taukobong says “a new partnership calls for an Ayoba name. MTN and METRO FM is giving radio listeners an opportunity to name their favourite sports show and stand a chance to win R20 000 in cash.