EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

Introducing Team Absa 2013

The 10th edition of the Absa Cape Epic, hailed as the world’s toughest mountain bike stage race, is now only five months away… Absa, proud title sponsor of the Absa Cape Epic for the eighth consecutive year, excitedly announced its rider team for the 2013 edition of the race at a press conference in Sandton on 9 October 2012.
EXP managed the event from a branding and public relations point of view, generating in excess of R 700,000.00 media coverage value. The social media posts from the announcement also drove fantastic conversation and engagement, and helped the recently launched Absa Twitter handle grow by at least 50 followers.
The event was strategically held in the atrium at Absa Capital in Sandton to incorporate Absa and Absa Capital colleagues (employees) in the announcement. 

The key functions successfully executed by EXP included managing media invitations and RSVP’s, media registration and hosting on the day, motivating interviews with the riders and coverage of the press conference, managing Team Absa on the day (clothing, briefing for Q&A etc), pre-announcement team photo shoot, press kit production and syndication including a press release and individual rider profiles, speech writing, scripting the MC, and liaising with Absa’s in-house event team to ensure the overall smooth running of the press conference.

About the Absa Cape Epic
The Absa Cape Epic is an 8-day mountain bike stage race held annually in the Western Cape province of South Africa. The challenging route changes every year, and leads both amateur and professional mountain bikers from around the world through approximately 800 kilometres of the unspoilt nature of the Western Cape and up approximately 15 000m of climbing over some of the most magnificent passes in South Africa.
Each year, Absa selects a dynamic group of individuals to represent them at the race, as well as to raise money for local charities.

About Team Absa 2013
Leading the team is Ernst “The Boss” Viljoen, who will be taking on his fifth successful attempt at the race. Team Absa veteran, Springbok rugby legend and Absa Cape Epic Amabubesi rider, Joel Stransky will also bring a great level of experience to the team once again. 
The first-time Absa Cape Epic riders include model and TV presenter Janez Vermeiren, adventure enthusiast Letshego Moshoeu, former Springbok rugby player Cornè Krige, and rally car driver Gugu Zulu.

Back again to join Team Absa for the second time is model and actress Vanessa Haywood (2012), former Springbok rugby player Tiaan Strauss (2008), and Johannesburg engineer Clayton Duckworth (2012). 

And lastly, former Absa Cape Epic finishers but new comers to Team Absa are Absa Capital Investment Banker Andrè Ross (2011 and 2012), Super Cycling presenter Owen Hannie (2005 and 2009), and medical doctor, executive television producer and presenter, Michael Mol (2010).
Each rider will dedicate their participation in the team to a nominated charity of their choice and Absa will contribute R 1 500 per stage successfully completed per rider to their chosen charity. Some of the organisations that will benefit from Team Absa in 2013 include The JAG Foundation, The Big Tree Foundation, The LumoHawk Foundation, CANSA, and the Red Apple Cycling Club development project.