EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
EXP helps in successful CASTLE Lager FC Barcelona announcement
From July 25 to 27, EXP once again proved why it is a top agency when it played a major role in the announcement of the partnership between FC Barcelona and CASTLE Lager that took place in Barcelona, Spain, at the team’s home ground Camp Nou.
EXP was involved in the whole event from conceptualising to planning and lastly the final execution, which meant that from coming up with where the event would be to how the venue would look like and how everything would pan out, the agency was there.
EXP was also responsible for ensuring that all the invited guests and country representatives from Africa travelled safely from their countries and back.
This called on the logistical and professional expertise of our Activation/Eventing team who pulled off some fantastic work on the client service side.
Our PR team was also on hand to handle any media related issues as well as assist on the client service side.
July 26, the day of the launch, was a flawless affair with both the Activation and PR teams joining forces to make sure that everything was up to our client’s expectations. From the arrival, to the official announcement, and later to media interviews and a grand tour of Camp Nou, everything seemed to have seamlessly come together.
The event was nothing short of splendid and followed by an evening of great jubilation.
Overall the level of professionalism and teamwork within the EXP went beyond commendable and thus far, feedback from our client had been very positive.
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