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EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

BWB Africa returns to SA

Basketball without Borders (BWB) Africa returns to Johannesburg, South Africa for the tenth time in the past 11 years, it was announced recently by the National Basketball Association (NBA) and the International Basketball Federation (FIBA). The camp that brings together 60 of the top young players 18 and under from across Africa, is the NBA and FIBA’s global basketball development programme and community outreach programme.
Co-hosted at the King Edward VII School and St. John’s College in Johannesburg, South Africa from August 29 – September 1, the 2013 edition of BWB Africa will feature NBA Global Ambassador and NBA legend Dikembe Mutombo and fellow DRC native Bismack Biyombo (Charlotte Bobcats); Chicago Bulls teammates Luol Deng (South Sudan) and Joakim Noah; Al Horford (Atlanta Hawks), Kyrie Irving (Cleveland Cavaliers), and Oklahoma City Thunder teammates Serge Ibaka (Congo), Thabo Sefolosha and Hasheem Thabeet (Tanzania) as camp coaches. 

“We are very excited to be welcoming such a terrific contingent of NBA legends, players and coaches to South Africa for the 11th edition of Basketball without Borders Africa,” said Amadou Gallo Fall, NBA Vice President, Development – Africa. “The best young basketball players from across the continent will have a unique opportunity to learn from some of the game’s most inspiring players and coaches. In addition to working on their basketball fundamentals, the young players will participate in life-skills seminars while also having a chance to forge new friendships on and off the court which will last well beyond this camp.” 

Since the inaugural ‘Africa 100 Camp’ in 2003, over 130 NBA and WNBA players, NBA team personnel and more than 1000 youth aged 18 and under have participated in the camps in Johannesburg and Dakar (2010), with six participants having made the transition to the NBA. Most recently, Senegalese center Gorgui Dieng, the Most Valuable Player of the 2009 BWB Africa camp, was selected with the 21st pick in the 2013 NBA Draft by the Utah Jazz (subsequently traded to the Minnesota Timberwolves).

The NBA has a long history on the African continent, opening its first office in Africa in 2010, and appointing Amadou Gallo Fall as Vice President for Development.  For the 2012-13 NBA season, NBA rosters counted seven players from Africa.

Prior to BWB Africa, BWB Americas will make a return trip to Buenos Aires, Argentina from July 25 – 28, while BWB Europe will be take place in Portugal for the first time when the camp visits Almada from August 15 – 18.  

Nike, a BWB global partner since 2002, will again outfit the campers and coaches of all three camps with Nike apparel and footwear.

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8/14/2013

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