EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

Sasol, SAFA pen four year deal to empower women’s football

On Monday, 24 June 2013, Sasol and the South African Football Association (SAFA) concluded a deal that will see Sasol stay on board as the headline sponsor of the senior national women’s football team (Banyana Banyana) and the Sasol League which is the country’s premium women’s football league.

As the company responsible for the management of both the Sasol league and the Banyana Banyana sponsorship properties, EXP arranged a five-a-side media challenge and a gala event that was broadcast live on SABC 1, Soccer Zone as part of the celebrations of the renewal of the sponsorship.
This deal will see the two companies further cementing their partnership and carrying on the work that they started four years ago when Sasol came on as the sponsor for Banyana Banyana. 
 Our new agreement with SAFA is for a period of four years and makes provision for the Sasol Women’s league, as well as for all games of the South African Senior National women’s football team. We, however, prefer to call the team by the name the public has adopted for them. Our new agreement includes naming rights and we are very proud that from now on, our national women’s football team will be known as ‘Sasol Banyana Banyana’,” said Nolitha Fakude, Executive Director at Sasol. 

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