EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP Delivers another KIWI Pack Collection Programme

Not only does EXP South Africa manage a hugely successful sponsorship division, but we also implement impressive smaller scale brand activations, such as the one done for KIWI- the iconic shoe polish brand- on behalf of SC Johnson South Africa.
In order to drive top-of-mind awareness of the KIWI brand in school children across South Africa, EXP created a campaign based on the emotional insight that kids feel more motivated to excel in school when they polish their school shoes.

The campaign was implemented at various Primary Schools across the nine provinces in South Africa and was centered around a competition where learners had to motivate what their dream career would be.
Learners in Grade 1-5 were tasked with either drawing a picture or writing an essay describing their dream career. Winners from each section were selected and rewarded by an exciting field trip for them and seven of their friends, sponsored by KIWI.

All in all, EXP managed and delivered a great campaign- from the strategy and planning to the implementation and selecting of the winners- all in all cementing brand love and consideration for KIWI in the minds of some of its most important consumers.