EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

MTN SAMA 19 Delivered Successfully by EXP once again

The MTN SAMA Awards is South Africa’s longest standing and most recognized event paying tribute to the accomplishments of performing and recording music artist in the country. Now in its 19th year, for MTN, this year also marked the 10th year that MTN sponsors the glittering event – and milestone being celebrated by both the industry and MTN stakeholders alike.
In light of this 10 year anniversary EXP rolled out the “yellow carpet” for MTN’s various stakeholders, by providing them with the some of the most unique experiences, both in the build-up to, and during the awards weekend in Sun City.

Offering a complete 360˚ service for MTN, EXP was responsible for the logistics and planning of the MTN SAMA Campaign including branding activation, eventing, client and PR services from the nominees launch, WINNER club activations all through to the MTN SAMA main event and after party.

During the MTN SAMA weekend, EXP was responsible for hosting key MTN guests at the Royal Marang and Palace, including 10 VIP winners with their partners by providing them with a unique experience which included a helicopter flight to Sun City, a shopping spree, boma dinner, and chance to walk the Yellow carpet where people gathered in numbers to witness the glitz, glam and pizazz of celebrities and musicians alike.

In addition to the EXP PR ensured that for the duration of the MTN SAMAs campaign, MTN received maximum media exposure before and during the event, particularly on national radio stations, television and newspapers.

It was truly one of the best MTN SAMAs yet.

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