In
addition to the Agency of the Year nomination, EXP was also shortlisted for
seven other awards in five categories, bringing the agency’s total number of
nominations to eight.
“The
Sports Agency of the Year nomination is not only testament to the innovative
and measurable campaigns that our teams at EXP have delivered for a number of
clients during the past year, or the global best practice and insights we’ve
integrated into campaigns, but also recognizes our continued growth as a
business. We are truly honoured to have been shortlisted for this award once
again, said EXP Agency CEO, Sandile Ndzekeli. “To be counted amongst the top
agencies in the country for a fourth consecutive year, is a milestone that the
entire organisation can be proud of,” said Ndzekeli.
Of
the 12 entries submitted by EXP, the agency was nominated for 8 awards as
follows:
1.
Sports
Agency of the Year – EXP South Africa
2.
Best
Sponsorship of a Sport Event or Competition – Absa Premiership
3.
Best
Sponsorship of a Sport Team or Individual – Castle Lager: 20 Years Behind
Bafana Bafana
4.
Best
Use of PR in a Sport Campaign – Absa Cape Epic: Team Absa
5.
Best
Use of PR in a Sport Campaign – MTN8
6.
Sport
Development Programme of the Year – Royal Bafokeng Jr. NBA League
7.
Best
Integrated Sport Marketing Campaign – MTN8
8.
Best
Integrated Sport Marketing Campaign – Castle Lager: AFCON Africa Unite
“Receiving
nominations across a number of our clients is immensely exciting for us as it
demonstrates the ability of the business to work across multiple properties,
from the strategic conceptualisation of ideas to the delivery of measurable
activations.
We
would like to take this opportunity to congratulate our clients MTN, Absa,
Castle Lager and the NBA on receiving these nominations. We view these
nominations as a collective effort between ourselves, through the working
partnerships that we have formed these great corporate brands.
The
winners will be announced at the star-studded Discovery Sport Industry
Awards ceremony on Thursday, 13th February 2013, at the Sandton Convention
Centre.
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