The
“tasting” will come early next year when EXP SA will formally reveal the
expansion plan for the business in 2014 and beyond, with the launch of four
independent companies operating under a new group structure.
For
now, all that can be said as a taste of what’s to come, is that EXP SA is
looking to diversify its existing business - which currently comprises of four
core service offerings in the form of sponsorship consulting, brand activation,
public relations and eventing - by creating specialist businesses off the back
of these current service offerings in 2014.
CEO of
the agency Sandile Ndzekeli says while 2013 has been a tough year, exciting
opportunities lie ahead for the company, which has predominantly been known as
a sponsorship consulting agency: “We have acknowledged international trends
towards specialisation and in doing so we have restructured and reengineered
our business so that we can meet this expectation.”
“For
the past 12 months, the management team of EXP SA have been hard at work reshaping
the direction of the business in line with our medium term growth strategy.
This fundamental shift has brought us to the point where we are about to break
new ground and take steps in a new direction. In the Brand Activation space,
this will see an exciting shift in the business towards the inclusion of
digital, with the appointment of a specialist team who will be tasked with the
development of innovative campaigns cutting across the live and digital space,”
says Ndzekeli.
In
2011 EXP SA launched its PR and Events business units to support the existing
sponsorship accounts. Now these business units have their own clients and
continue to grow extensively. “The natural progression from this phase is to
provide a full suite of PR services, branching from Brand PR into Corporate PR
as well in 2014, so we can fully support the public relations requirements of
our clients and the industry,” explains Ndzekeli.
“Our
sponsorship offering has received industry acknowledgement over the years and
has allowed us to develop a national footprint that is able to deliver on the
ground in all provinces in South Africa, as well as throughout Africa. We will be consolidating our branding,
logistics and warehousing services to offer turnkey solutions to our current
and future clients. This too will be a standalone business,” says Ndzekeli.
“These
are exciting times indeed,” says Ndzekeli. “The new managing directors of each
company whom we’ve headhunted to lead our specialist businesses are amongst the
top in their respective fields, and tempting as it may be to announce who they
are, we will only be doing so in early January 2014.”
“Let’s
just say, we are particularly excited about 2014 and we look forward to bringing
clients in the South African and sub-Saharan markets the best in class, as a
group of specialist marketing companies in 2014 and beyond,” he says.
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