Leading experiential and sponsorship
marketing agency, EXP, recently won a Silver Loerie Award at the prestigious 34th
annual Loerie Awards event held on the 22 – 23 September 2012 at the
Cape Town International Convention Centre.
The Silver Loerie was achieved under the Ubuntu Award – a category
launched in 2010 that recognises brands contributing to social and
environmental change. The accomplishment
of a Silver award within this class pays tribute to EXP’s continued
cutting-edge determination within the events activation and public relations
arena relating to the MTN Qhubeka initiative.
MTN Qhubeka is a joint partnership between
leading telecommunications company MTN and Qhubeka committed to moving
individual’s forward one bicycle at a time by introducing cycling to rural
communities around South Africa. The MTN Qhubeka project is unique in its
approach as it encourages all members within an area to actively take part in
the upliftment of both their environment as well as their well-being. By
planting trees and waste recycling members within a community receive barter
vouchers, which can be exchanged for a Qhubeka bicycle, groceries, building
material or education.
EXP has been instrumental in providing the
MTN Qhubeka campaign with unique and proactive event activation strategies and
supporting the delivery of bicycles to communities. Similarly EXP has developed
and implemented specific key objectives and messaging around the ongoing
initiative, providing MTN Qhubeka with the necessary platform to inform
stakeholders and the general public of its continued success in mobilizing and uplifting
individuals and ultimately entire communities.
